FROM PUSH TO PULL IN B2B SALES - IMPACT ON THE USE OF E-COMMERCE SOLUTIONS

Intellishop's mid-market customers - a provider of a modern e-commerce platform - inquired about the current changes in sales resulting from the shift in purchasing behavior from push to pull.

"From push to pull" refers to the shift from personal sales to being "found" by interested buyers.

Markus Gasser outlined, using examples, how medium-sized companies can adapt to these requirements and which technologies, instruments and methods are necessary for this.

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