Vorträge & Veröffentlichungen

In his presentation “Disruption in Consulting”, Markus Gasser outlined to the visitors of the Business Excellence Day at the House of Bavarian Industry in Munich how a future-oriented organizational structure for independent experts acting in a network can look according to the principles of Consulting 4.0. Based on open book principles, transparency, and end-to-end digitization of all consulting processes, he outlined a visionary approach. Using the example of KAIROS Partner

The topic of digitalization offers companies ample opportunity for extensive and multifaceted [projects/activities]. Definitions regarding the content, the digital maturity of the organization, and the required objective. One common interpretation equates digitalization solely with efficiency – mostly in relation to business processes. Another interpretation reduces digitalization to the use of information technologies, such as apps, on smartphones. In fact, digitalization en

Intellishop's mid-market customers - a provider of a modern e-commerce platform - inquired about the current changes in sales resulting from the shift in purchasing behavior from push to pull. "From push to pull" refers to the shift from personal sales to being "found" by interested buyers. Markus Gasser outlined, using examples, how medium-sized companies can adapt to these requirements and which technologies, instruments and methods are necessary for this. Want to learn mor

As part of the Brain Fleet Management expert talks on the topic of “Digital Transformation” in Baden-Baden, Markus Gasser from KAIROS Partners informed companies about the opportunities and risks of digitalization for industrial companies. Markus Gasser used clear images to show how companies can use opportunities and risks such as agility, smart data, platforms, pay per use and others for their own success in implementing a digital strategy. In a joint dialogue with the part

Business discussions held as part of an event organized by the German Economic Council - Baden-Baden section - provided the impetus for discussing how companies can prepare for growing cyber risks. All decision-makers involved agreed that horizontal networking, particularly within the context of digitalization, increases the potential for danger. The central question is what to do. Markus Gasser placed the topic of cyber risks and cyber security in the overall context of digi

Markus Gasser, an expert, was involved in the creation of the current study "Use of AI with a focus on customer communication" by Fraunhofer IAO. Through interviews and expert discussions, multifaceted dimensions such as technology, customer perspectives, digital maturity and other aspects were compiled to form a comprehensive picture, so that the study, based on company requirements, technology and practical knowledge, shows how companies can utilize AI for themselves, what