Fraunhofer study: Use of AI with a focus on customer communication

Markus Gasser, an expert, was involved in the creation of the current study "Use of AI with a focus on customer communication" by Fraunhofer IAO.

Through interviews and expert discussions, multifaceted dimensions such as technology, customer perspectives, digital maturity and other aspects were compiled to form a comprehensive picture, so that the study, based on company requirements, technology and practical knowledge, shows how companies can utilize AI for themselves, what challenges exist, especially in medium-sized businesses and which approaches have proven successful in practice.

You can find out more about the potential and recommendations for action at:

• The study is available on Fraunhofer Publica at: https://publica.fraunhofer.de/entities/publication/da63fe33-968a-42d2-84b6-ac5ae5f0964c/details You can also download the study as a PDF there. (The link is located on the right under "File(s)".)

• on the website of the AI Progress Center: https://www.ki-fortschrittszentrum.de/de/studien.html